F1 75 Live – The F1’s Answer to the NFL Draft Set to Make History in London

Formula 1 is set to revolutionize its season launch with the first-ever F1 75 Live event, bringing all 10 teams and 20 drivers together in a spectacular, draft-style presentation at London’s O2 Arena tonight.

F1’s Take on the NFL Draft

Inspired by major US sporting events like the NFL Draft, F1 75 Live will see teams unveil their new season lineups, liveries, and ambitions in front of a global audience. The event is part of F1’s continued efforts to expand its fanbase, making the sport more interactive and engaging.

Mercedes Team Principal Toto Wolff praised the concept, likening it to the NFL Draft’s electrifying energy:
💬 “It’s almost like the NFL Draft, but with fewer consequences. It brings all the teams together, creates excitement around the new season, and builds anticipation before testing begins.”

What to Expect from the F1 75 Live Draft-Style Event

🔴 All teams & drivers present – A historic first in F1 history
🎤 Red carpet arrivals – Featuring celebrities and team principals
🎶 Live performances – Including UK pop icons Take That
📺 Global streaming & TV coverage – Bringing fans closer to the action

While teams will reveal their 2025 liveries, final car designs will remain a secret until pre-season testing in Bahrain next week.

F1’s New Era of Fan Engagement

Formula 1 has seen a massive surge in popularity, driven by social media expansion, rule changes, and the cultural impact of Netflix’s Drive to Survive. The F1 75 Live event is another bold step in bridging the gap between teams, drivers, and fans, much like how the NFL Draft has become a marquee event for football enthusiasts.

With F1 celebrating its 75th anniversary, this game-changing launch event signals a new era where the sport isn’t just about racing—it’s about spectacle, entertainment, and fan engagement on a global scale.